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The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR Al Ries, Laura Ries ebook
Format: pdf
Publisher:
Page: 320
ISBN: 0060081988, 9780060516581

Serwer, "The Hole Story: How Krispy Kreme Became the Hottest Brand in America," Fortune, July 7, 2003, pp. In 2002, All Rise – the marketing professional and his daughter Laura Ries wrote the book “The fall of advertising and the rise of PR”. My favourite book is “The Fall of Advertising and the Rise of PR” by Al and Laura Reis. No one becomes loyal to a brand through advertising. In The Fall of Advertising and the Rise of PR, Al and Laura Ries make the case for establishing a brand before embarking on an large-scale advertising campaign. All new Firecracker clients will receive this book free! For a great look at the end of advertising, read “The Fall of Advertising and the Rise of PR” by Ries and Ries. Al and Laura Ries, in their book The Fall of Advertising and the Rise of PR, argue persuasively that in launching a new product, it is better to start with public relations, not advertising. In today's highly competitive marketing communications environment, some soothsayers claim it is now “The Fall of Advertising and the Rise of Public Relations” (Ries and Ries, 2002). The Fall of Advertising and the Rise of PR. Al Ries and Laura Reis, The Fall of Advertising and the Rise PR (New York, NY: Harper Business, 2002). If you hit it big, you can hit it BIG. Written before the social media revolution, their main point rings loud and clear.